Career Biography
My expertise drives strategic use of content, regardless of source and placement, which help to advance the strategic initiatives of the product or brand engagement to the target audience. I bring brand to life by connecting and interacting with the target audience on a personal level.
With over 15 years in the experiential design industry, my expertise spans diverse disciplines, from Architecture to Audio Visual Technology Design. As a former senior project designer and business development lead at HOK Visual Communications, I crafted proposals and established a global marketing network. Recruited to initiate a graphic design studio at Kirksey Architecture, I served as a design leader. Additionally, I've been an adjunct faculty member at the University of Houston Graphic Design program since 2021.
My passion lies in the discovery process, collaborating with clients to transform abstract thoughts into tangible designs, strategically ideating, engaging stakeholders, and ensuring project success. Witnessing concepts materialize and clients embracing storytelling design is the most gratifying aspect of my work. I am thankful to contribute to the creative process alongside talented colleagues and mentors.
Design Expertise
Brand Identity + Guidelines
Branded Environments
Media Design
Placemaking
Signage and Wayfinding
Organizational Experience
American Institute of Graphic Arts
Art Directors Club Houston
Association of Briefing Program Managers
Society for Experiential Graphic Designs
UH Graphic Alumni Partnership
International Sign Association